Epoque Hotels - Boutique Hotels Management Company working with true "Hands On" approach.

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CASE STUDY– Red Wall Garden Hotel, Beijing


The Red Wall Garden is a 40 rooms boutique hotel in the centre of Beijing.
The hotel was opened in 2009 and signed a full management contract with Epoque Hotels at the beginning of 2013. Here some of the results achieved in a short period of time:

  • Raised average occupancy from 51% to 90% compared to last year’s data
  • Increased revenue by 40% compared to last year’s data
  • Improved Guest Satisfaction and TripAdvisor ranking from previously 17th to #1 hotel out of 4600 hotels in Beijing
  • Travelers’ Choice 2014 Winner (Top Hotels China)
  • New Rate Structure adopting sophisticated Yield Management techniques leading to a much higher RevPAR
  • High quality new website designed for the hotel. Number of visitors increased by 400%.
  • www.redwallgardenhotel.com

  • Number of direct bookings increased sharply from 3% to 18% of overall bookings.
  • The property has a more “boutique” hotel feeling. Improved look and feel to entry area, lobby and courtyard. New Lounge bar and treatment room opened.
  • Increased Employee satisfaction due to the development of training plans and improved SOPs which created new positions according to current staff’s individual strengths and knowledge.
  • Elaboration of new hotel & restaurant concepts.
  • New business plan, Budgets and Sales & Marketing Plans were created and presented to hotel owner. Implementation on course.
  • Designed a cultural program for the hotel highlighting Chinese arts and culture.

CASE STUDY– Sofu Hotel, Beijing


Epoque Hotels took over the management of Sofu Hotel in Beijing in pre-opening stage in March 2014. Soft-opening date was April 15th, 2014. This brand new 38 rooms boutique hotel is located in central Beijing in the historic Huguosi Hutong - a street with over 800 years of history.

The rooms at Sofu Hotel are individually styled, designed with an eclectic modern Chinese twist.
The hotel features a restaurant/bar serving mainly western cuisine and BBQ items.

H SPOT Hotels’ objective is to add a different hip twist to the hotel and play our part in increasing visibility of Huguosi Hutong to international travellers.
H SPOT is redesigning the image of the hotel, its look and feel, including the logo, brochure, Website and all other collateral.

Epoque Hotels is elaborating and introducing a totally new concept for the restaurant and F&B operation of the SOFU Hotel which will dramatically increase revenues.

beijing

beijing      www.sofuhotel.com



CASE STUDY– Balmule House, Dunfermline


Epoque Hotels has taken over the management of the Balmule House in September of 2014. The Balmule House is a 14th Century House with luxurious accommodations and vast acres of beautiful gardens and woodland. Each of the 8 rooms has undergone an extensive and sympathetic renovation over the past four years and has been refurbished to the highest standards. The hotel is located in the Fife countryside, north of the city of Dunfermline in Scotland and just 30 minutes by car from Edinburgh and Perth.

Epoque Hotels is working with the owners in a plan to convert the adjacent coach house and stables into 10 more hotel rooms.

  • Improved Guest Satisfaction and TripAdvisor ranking from previously 15th to #1 hotel out of 65 hotels in the region of Fife.

beijing      www.balmule.co.uk



What Characterizes a Boutique Hotel?


    Guest Interaction:

  • A much more personal and intimate experience through increased guest - staff interaction.
  • 24/7 access to Guest Services.
  • A Boutique Hotel makes their guest feel part of a local community or region and enhances the local neighbourhood and/or area.
  • Hotel staff can anticipate guests’ personal preferences and are committed to enhance the guests’ experience.
  • Look:

  • A Boutique Hotel has a clearly defined individual style, look, image and an unique character.
  • Smaller in size with generally less than 100 rooms.
  • Boutique hotels offer a different kind of experience that is preferred by its guests.
  • A Boutique Hotel has identifiable design elements in public areas and rooms.
  • Feel:

  • Local culture as part of the hotel’s philosophy.
  • Corporate culture does not translate into a boutique hotel experience.
  • A TBH follows eco‐friendly business practices.
  • A TBH markets itself predominantly as an independent property or part of a small group of boutique hotels.
  • Is clearly distinguishable from other forms of properties such as motels, guesthouses, townhouses and bed & breakfasts.